Sesc Verão 2022

Visual Identity

→ 2022

Client: Sesc
Agency: Papanapa
Role: Graphic Design
Team: Gustavo Garcia, Lucas Rodrigues
Photography: Sesc, Matheus Jose Maria, Thais Rodrigues, Rejane Pereira

Awards: Latin American Design Awards (Graphic Design), Brasil Design Award (Graphic Design)

→ We were invited by Sesc’s Art Management Department to develop the visual language for the 27th edition of Sesc Verão, with the slogan – Leisure taken seriously – inviting people to think about the importance of leisure in their daily lives. Our investigation started by searching for graphic elements that could represent the activities at the event. From there, and inspired by the movement and transformation that the experience promotes, we explored different compositions between the shapes. Combined with a vibrant color palette and neutral typography, the dozens of patterns allow each piece to have its particularity and keep the identity always integrated and fresh. Following the project’s energy, the current logo was updated, highlighting the year 2022 and enhancing its presence throughout the visual identity, something new from the previous edition.