O Líder em Movimento

Visual Identity, Cover Artwork

→ 2020

Role: Graphic Design
Team: Abebe Bikila, El Lif Beatz, João Victor Medeiros, Lucas Rodrigues, Padrão, Roberta Campos
Lettering: Marcelo Lima
Photography: João Victor Medeiros

Awards: Latin American Design Awards (Graphic Design), Brasil Design Award (Graphic Design)

→ Visual identity developed for the third studio album of BK', rapper of a great name on the national scene. The album features strong themes related to the racial struggle. The Leader in Movement narrates the trajectory of a black leader who, despite wanting to strengthen his own community, has egoic and megalomaniacal moments until he noticed that a people united through the horizontalization of power is a more motivated people and, therefore, stronger to fight for the changes they aim for. To complement the concept of the album, we brought great references from the height of the racial movements of the 60s in the United States, joining a documental and activist aesthetic to contemplate the necessary maturity.