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Je M'appelle Brasil

Logo, Visual Identity

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→ 2023

Client: ID Prod011
Role: Graphic Design
Team: Samuel da Paz, Samir Bertoli
T-shirt design: Carnan
Images: IMS Digital Collection
Mockups: GrabDrop
Photography: Letícia (Irgamel)

Awards: Brasil Design Award (Graphic Design)

→ Je M'appelle Brasil is the collaborative project of six great Brazilian streetwear brands: Carnan, Class, Mad Enlatados, Pace, Sufgang, and Quadro Creations. In June 2023, they came together with a common purpose: to show the world a country that few know about. During Paris Fashion Week, these brands promoted an unprecedented showroom with 3 days of activation bringing an experience of the Brazilian scene involving fashion, art, and music.

The visual identity proposed for this movement is intended to provoke an impact and draw attention to show a new Brazil. Along with a mature and thought-provoking color combination, the compositions feature images made available by the digital collection of the Moreira Sales Institute (IMS).

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