AmarElo

Visual Identity

→ 2019

Client: Lab Fantasma
Role: Art Assistant, Graphic Design
Art Direction & Design, Cover Artwork: Marcelo Lima
Team: Emicida, Evandro Fióti, Lohana Schalken, Lucas Rodrigues, Marcelo Lima, Raissa Fumagalli
Lettering 'AmarElo': Daniel Sabino (Blackletra)
Cover photography: Claudia Andujar (1974)
Photography: Julia Rodrigues, Jef Delgado (Concert), Victor Balde (Europe Vinyl), Fernando Schlaepfer (AmarElo Music Video)

→ Winner of the Latin Grammy Award, AmarElo is the third studio album by renowned Brazilian musician Emicida. The project was titled a social experiment, going beyond musical barriers and reaching places like the streaming platform Netflix with the show "AmarElo - É Tudo Pra Ontem". The cover features a photograph by Swiss and indigenous movement activist Claudia Andujar. For the visual identity we had several inspirations from Brazilian artistic movements such as the modernist works of Tarsila do Amaral and the Brazilian concretism, in addition, we worked strongly with Cooper Black for its historical context in international black culture.